Idea is based on the pictures of the Holy Place, Mecca, Ka'ba. Approach was to reflect the essence of the social and spiritual relations in the Muslim world. Abstract treatment of the traditional principle of a relation between the center and its surroundings, symbolizes the center as the metaphysical source of values, binding it's peripheries by strong moral and spiritual connection.
The core is to convey base graphical structure of Ka'ba as a center object and circulating forces that gathers around it. We use fine arts as a visual platform. We combine main concept with an artistic and contemporary style. We used different hand craft techniques to achieve a wide range of eye pleasing images. To emphasize even more the black Ka'ba and it's white surroundings we selected contrasted bright and dark materials. We chose to be modest, nature close, stark and clean.
I guess it is my favorite project I was part of - first of all in terms of a great outcome, awarded gold on Promax BDA Europe and than gold and silver at KTR Poland. Also I love it because of the target group of small kids that MiniMini+ is dediated to. And finally it was a great pleasure to work with so many talented people in Canal + Poland.
Having this rebranding task we aimed mostly at two aspects. Most important for us was to rise the general branding visual quality and achieve a contemporary, high end, unique esthetics. We worked on each detail, from logo, typography, main elements, colors to overal broadcast stucture, on-air fluency and animation flow. Big challenge was to develop our brand character - Minimini fish - and give it a new, artistic look to itself and it's underwater environment.
Second gol we focused on was to boost an interaction between our young audience and the new branding. To build this relationship we gave our lovely fish a task to attract and involve the kids by eye-2-eye contact, gestures and most of all by engaging them to play many games in front of TV screen like: hide'n'seek, simple guesig or on-screen drawing.
Every year Al Galayel region in Qatar becomes a place for a traditional hunting competition. For 28 days a camera follows a battle between the teams and checks who hunts more prays.
I wanted to focus on the pure and eternal clash between the man and nature. The hunters struggle with the wild desert depending only on their own skills, instinct and strength - like heroes from the ancient times we've all heard stories about. We based the whole identity on a key-visual showing the hunters in a glorious, strong poses, stylized on an adventure poster concept. Photo session involved also animal members of the teams - falcons, salooki dogs, horses and camels. Achieved visual was a base for us to build all the medias upon - print, TV, internet.
This prime-time entertainement show brought not only big prizes to its contestants but gathered as well a huge audience in front of TV screens during Ramadan.
As the scope of work was realy wide I turned to our friends from FRAME in Denmark to help us in preparing an opening sequence. We had already a general direction for studio set design and so we translated it together for broadcast language. In-house we have prepared a massive amount of print materials - invitations, adds, tickets, branding of the studio and its building, prizes branding, crew outfits. We followed with website and internet banners. For broadcast we worked on series of teasers and promos. Finally we worked simultaneously on broadcast on-screen elements, video wall graphics and contestant screens displays.
Probably it was the biggest project I art directed in Al Rayyan. High contrast, sharpness, glossyness, rough geometry, ambient glows turned out to be a good recipe for our rich, entertaining, high voltage branding. To our satisfaction we managed to create a unique and strong visual identity.